Top Social Media Marketing Strategies For Business Owners
Social media is everywhere now: Facebook, Twitter, YouTube and Wechat are all fast approaching the 1 billion user mark. Facebook alone has become the biggest social network worldwide, not just by size, but also by the sheer influence and engagement. So it should come as no surprise that the company that pioneered this phenomenon - Wechat - now has plans to enter the big leagues with the release of We chat for mobile.
Source: S BR Technologies One of the trends to watch out for in the next few years is going to be new platforms springing up, powered by popular social networks like Facebook and Wechat. Already Wechat is one of the leading chat clients for enterprises, used by thousands of people around the world, from places as far apart as Australia and Singapore. Wechat has a neat, easy to use interface, lots of customization options and excellent security features as well. Its primary goal, as its founders put it, was to create "a place to share", with a focus on business and professional use. To lend credit to What's popularity, it is already among the most popular social network globally, by far, by a large measure.
It was in 2021 that Facebook entered the race to become the biggest social media site, with the release of Facebook application on the iPad. Although the platform was initially met with mixed reviews, it has since gained momentum and gradually found its way onto the top spot in the US National Average of daily active users. Meanwhile, Wechat released their very own version for android, which was received with great enthusiasm by the community. The official Facebook application has now found its way onto the top ten most downloaded applications in the planet, while We chat has also made steady strides and is currently the third most popular platform in the world, right behind Google+ and YouTube. The figures speak for themselves.
This leaves Wechat as the obvious heir to Facebook, with the obvious aim of capitalizing on Wechat's unique feature of being able to chat in real time, no matter where you are or what you are doing. Facebook, in addition to being the largest social media site, also happens to be one of the most heavily relied upon platforms when it comes to corporate image building. A recent study by Yahoo! CEO and co-founder Mark Zucherberg estimated that Facebook has the highest number of links out there, at almost two billion, making it the second most popular search engine in the world. This makes snapchat the perfect place to spread the word about your business.
While Facebook offers an enormous audience and opportunity for social media marketing through Facebook applications, a Wechat account can expand the reach of your brand and spread your message without necessarily reaching a targeted audience. The fact that snapchat is accessible through mobile devices, as opposed to just the regular web browser, makes it a highly convenient way to reach people who may not be as familiar with traditional web browsing methods. Not only that, but the application itself allows for your audience to get your brand messages directly to them through a unique link attached to every snap.
Another major social media platform is LinkedIn, another excellent platform for connecting with your target audience. LinkedIn, like We chat, offers the ability to link to articles, blog posts and videos, allowing your audience to get everything they could ever want to know about you or your business at one go. Another plus of LinkedIn is that it's free to join, so there's really nothing holding back your creativity. You can create your very own profile page and invite your connections to 'like' your page, which helps you build a network of influential peers.
Twitter is now a mainstay in almost everyone's social media marketing strategy. The micro-blogging platform allows users to post short clips and images, along with links to their pages, blogs and articles. Twitter has recently been added to the list of tools being recommended by the Google page rank tool. It also enables your audience to follow you instantly, allowing them to read your latest updates and take part in the conversation. Unlike Facebook, Twitter doesn't have any annoying ads blocking the view of your messages; in fact, you can even customize your profile to make it more attractive to the Twitter community.
Last but certainly not least is Instagram, a relatively new social media site that enables users to post images and short captioned photographs, allowing users to easily share what they're doing, who they're with or what they're thinking. Instagram recently hit one million active users and has one of the most vibrant user communities out there. Like Facebook, Instagram allows you to create your own profile page, inviting friends to connect with you on the platform.
